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New Blueprint for Your Digital Search Strategy
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and calls-to-actions proven to deliver contribution margin and ROI, and engagement strategies that drive both in-person and telehealth visits within a single, integrated campaign.
Redefining New Marketing and Strategy Elements in the Wake of COVID-19
Join this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign activation, engagement and retention, and examples of using mindsets and segmentation to adjust engagement and design.
Building the Digital Front Door: The Mayo Experience
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
Using Consumer Industry Science to Turbocharge Your Hospital Marketing
Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
Tips for Marketers Leading Change Using a Mobile Wayfinding Platform
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.
Beyond the EHR: Cultivating Patient Attraction and Retention with Intelligent Engagement
EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to advance strategic priorities EHR platforms cannot address alone — such as Improving outcomes by engaging patients to actively participate in their own care.
Your Marketing Has a Data Problem: Here's What To Do
Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.
How to Drive Authentic Patient Experiences with Ed Marx and Cris Ross
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
Community Marketing: How to Gain Mindshare and Measure Results
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.
2022 Trends: Positive Relationships to Create a New Fabric of Life
Learn why we expect an urgent need for the coming together of marketing, service and supply chain to protect and support brand reputation for healthcare organizations.