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For newest AHA COVID-19 vaccination digital toolkit, spring has sprung
With spring in full bloom, AHA is offering for hospitals and health system a social media toolkit promoting COVID-19 vaccination and boosters.
In time for Valentine’s Day, AHA issues supplemental toolkit on COVID-19 vaccines
AHA is offering for hospitals and health systems a second social media toolkit for February with messages for promoting COVID-19 vaccination and boosters.
AHA releases Black History Month social media toolkit
AHA and its Institute for Diversity and Health Equity are providing social media assets that hospitals and health systems can use throughout February to highlight Black contributions to health care.
AHA unveils new resources for encouraging flu, COVID-19 vaccinations
With the start of flu season, AHA is providing a new batch of Halloween- and autumn-themed resources for hospitals’ and health systems’ use to encourage influenza and COVID-19 vaccination.
Advanced Health Care Social Media & Digital Marketing Virtual Conference | Additional Resources
Additional resources from the Advanced Health Care Social Media & Digital Marketing Virtual Conference hosted by SHSMD and Mayo Clinic Social Media Network.
Online Certificate Series Health Care Social Media: 2022 Trends & Strategies
Join this online certificate series to learn best practices & new trends in social media influencing, governance, and paid social media opportunities.
Planning Marcom Budgets “By the Numbers”: Preliminary Findings from SHSMD Benchmarking
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
Social Media Policies: Ensuring Compliance with HIPAA Rules
Webinar Recordings
SHSMD members work diligently to ensure their media policies are in compliance with the U.S. Department of Health and Human Services (HHS) rules. Although HHS has not altered their rules, there has been attention by the Office for Civil Rights (OCR) to address HIPAA compliance issues. Now is the time to revisit how the HIPAA rules may apply to media interactions.
Using Social Media to Drive Hospital Success and Retain Employees
[ON-DEMAND WEBINAR] Gain an overview of strategies on how social media, when implemented successfully by a hospital, can create increased positive results and awareness. There are ancillary topics that come with a focused social media campaign. This webinar will share information on how a well-constructed campaign can impact your hospital.