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How Health Care Systems are Responding to COVID-19
Sponsored Webinars
In this webinar, panelists will share how their organizations have adapted their patient access procedures to ensure a safe environment for delivering care. They’ll address how they’re navigating patients to alternative care settings, like telehealth, and are providing their communities vital, timely information about receiving care.
Integrating Media and Content Strategy
Content marketing and media placement are becoming increasingly intertwined throughout the health care industry.
How To Reach Reluctant Patients During The COVID-19 Crisis
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively. Dive into behavioral and multi-screen media consumption data to maximize reach and increase return on a tight budget. Presenters will share examples of how marketers have saved upwards of 30% and achieved desired outcomes despite a challenging environment.
Managing Communications, Navigation and Patient Flows in the Pandemic Era
In this AHA Executive Dialogue, hospital leaders discuss how COVID-19 has affected their operations and how the integration of mobile technology helped to address issues for front-line staff, patients and their families.
Community Marketing: How to Gain Mindshare and Measure Results
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community marketing initiatives.
Online Communities: The Next Must Have Social Media Tactic
Understand the impact of moderated interactions on service delivery, patient and caregiver relationships, practice growth and brand awareness or advocacy generated by a vibrant Facebook Group.
Developing Effective Workplace Violence-Prevention Strategies
Hospitals are working on workplace violence prevention using technology and training to mitigate risk and redesigning facilities to prioritize safety.
Navigating Shifts Between In-Person And Virtual Care
Using digital engagement to improve patient communication and safety