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Boards and Philanthropy: Developing the Next-Curve Revenue Source for Health Care
Trustee Articles
Health care governing board members confront a complex and changing financial landscape in their role as stewards of health care organizations. Hospitals and health systems have faced slim bottom lines for an extended period that have reduced available dollars to invest in organizational advancement and forced many to change strategy, forego acquisition of new technology, delay physical plant improvements, reduce services and streamline staff.
Aligning Strategy and Philanthropy
Given how philanthropy deployment can significantly influence a health care organization’s ability to invest in future opportunities and outcomes, organizations should pursue alignment between strategy and philanthropy.
Trustee Insights Archive Editions
Trustee Insights I Archive includes previous editions of the AHA’s enhanced digital resource for hospital and health system boards and leadership. This robust monthly digital package includes insights and analysis on the changing dynamics in the health care field and what they mean for boards, as well as other rich resources to help achieve high-performing governance.
Philanthropy as a High-Return Revenue Source
By illuminating the impact of philanthropy, hospitals reinforce their identity as mission-driven organizations that exist to serve — not profit from — their communities.
Are Hospitals and Health Systems Overly Reliant on Community Boards for Community/Consumer Engagement?
Trustee Articles
Traditional community-based boards in health systems and hospitals have long been the stalwart of health care governance because of their value in connecting health care organizations to the communities they serve.
Philanthropy and Strategic Direction
Trustee Articles
Executives, trustees and physicians should be the leading advocates of philanthropy.
Regionalization and Systemization in Philanthropy
Trustee Articles
The health care field is changing. Hospitals are partnering with other health care providers and experimenting with new ways to create centers for excellence, as well as better integrate care within the community. By finding non-traditional ways to move care into communities, hospitals become more accountable and patients can experience improved wellness, expanded services and access to even better quality care. These activities can also involve mergers and acquisitions. These changes can affect areas of the organization responsible for advancing philanthropy.
Increase the Financial Impact of Philanthropy
Trustee Articles
The strategic use of organizational dollars has become a regular topic around the governing board table. However, within this conversation, one potential source of revenue is often overlooked or utilized in a less strategic manner: charitable giving.
Elevating Philanthropy: a Board Primer
Forward-thinking health care organizations are exploring alternative revenue sources, with many recognizing philanthropy as a pivotal opportunity.
Fostering Strategic Alignment in Philanthropy
Trustee Articles
Alignment between the health care organization's strategic priorities and charitable funding priorities is essential to maximize the impact of donor dollars. However, many organizations fail to secure a shared vision, so philanthropy is used to advance low value priorities or development officers are left to de facto set hospital strategy.