Search Results
The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.
Filter your results:
Types
Topics
51 Results Found
Listening to the Voice of the Customer
Magazine & Journal Articles
Gundersen Health System is using an online consumer panel to make and validate marketing decisions. As hospital and health system leaders and marketers, we must evolve to meet the expectations of the engaged healthcare consumer. But how? Many of us have adjusted our business models or made changes to our marketing strategies to try to meet the needs of these new healthcare decision makers. But how do we know if our direction aligns with the opinions and needs of this more engaged and influential consumer?
Brain Power: Data Visualization Can Transform Information into Useful Insights and Actions
Magazine & Journal Articles
How to utilize data to improve organizational decision making. Today, the volume of raw data a healthcare organization collects can be overwhelming. In fact, it is estimated that 90 percent of all the data in existence today was created in the last two years. The challenge for healthcare strategists is to figure out ways to make sense of all this information. But how?
Using Big Data to Grow New Services
Magazine & Journal Articles
How can a health system develop optimal new wellness programs tailored specifically to its unique market? That's the challenge Fairview Health Services, headquartered in Minneapolis, Minnesota, faced in 2015 as part of its strategy to develop new services that would meet the needs of the community, generate new sources of revenue in a retail delivery model, and extend its presence in Minnesota and the upper Midwest.
The Future of Skill Building
Magazine & Journal Articles
We are in a renaissance. The rate of change in the healthcare marketplace is moving at an accelerated pace. There are more opportunities than ever before for healthcare strategists, but there are greater challenges to refine and build upon their skillsets in preparation for an unknown future. Read about the skills and attributes necessary to succeed in a rapidly evolving healthcare environment.
Timing Is Everything
Magazine & Journal Articles
The implementation of value-based payments and population health is not moving consistently across all health systems. We know change is imminent. The question is, "How much change and how soon?" Scott Thomas, Administrative Director at Granville Health System, shares how GHS entered a new environment and the lessons learned along the way.
Dare to Innovate: How to Advance Consumerism in Your Organization
Magazine & Journal Articles
When large, data-driven, consumer- oriented companies such as Google and Amazon announce they are entering the health care space, hospitals and health systems must be ready to change, update, a
Alexa, What's an Innovative New Way to Engage Patients and Consumers?
Magazine & Journal Articles
Voice assistants are one of the latest trends reshaping the patient and consumer technology landscape. According to a Pew Research study, nearly half of Americans use voice assistants. This article discusses the growing demand for voice assistants and the programs health care organizations are developing for patient- and consumer-engagement.
Turning Town Hall Meetings Into Game-Changing Performance Sessions
Magazine & Journal Articles
To help increase employee engagement, the marketing team at Dayton Children's Hospital re-christened their town hall meetings as Game-Changing Performance Sessions, or GPS. Read about the factors and critical takeaways that contributed to the success of the GPS sessions.
Driving Thought Leadership for Hospitals and Health Systems
Magazine & Journal Articles
When Ascension's leadership began implementing a major strategic shift away from its distributive leadership model to form a cohesive health system operating hospitals, medical groups and clinics across the country, that had to change.