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Webinars: Four Part Series on Healthcare Consumer Experiences and Expectations
Consumers’ health care expectations and experiences continue to evolve in the aftermath of the COVID-19 pandemic and there are myriad opportunities for action by legacy stakeholders and new market entrants. To draw a broader understanding of consumerism and establish a framework for action, the AHA hosted a webinar series conducted by Kaufman, Hall & Associates, LLC. This educational series is designed for hospital and health system leaders as they focus new models and resources on consumers and patients to improve access, convenience and outcomes in the post-COVID-19 environment.
Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
ScionHealth Breaks Down Care Barriers with CRM
ScionHealth partnered with Loyal to interact with its patient population more easily via email and SMS, pushing appointment reminders and scheduling prompts.
Building Trust: How Johns Hopkins Medicine Achieved the #1 Spot in Monigle's National Ranking
In this webinar, hear the not-so-top-secret strategies of how Johns Hopkins Medicine, the #1 ranked brand in the study, is building consumer trust and leading the way in humanizing brand experiences.
Advancing Digital Patient Engagement — Opportunities for Differentiation | Transformation Talks
Mobile digital health technologies enable consumers to engage more deeply with providers. Learn three keys to meeting patients’ needs in this video.
Creating the Digital Experience Health Care Consumers Crave: Marketing Moves Center Stage
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
Be Like Water: Strategies for Infusing Design in Health Care Organizations
Webinar Recordings
Explore stories of how human-centered design can infuse humanity and bring about cultural change within a hospital, mediating organizational needs with those of end users who may be stressed or vulnerable. Hear about innovative projects that span the design of systems, clinical processes, services, environments, digital interactions, and printed materials.
Be Like Water: Strategies for Infusing Design in Health Care Organizations | Recording
Webinar Recordings
Explore stories of how human-centered design can infuse humanity and bring about cultural change within a hospital, mediating organizational needs with those of end users who may be stressed or vulnerable. Hear about innovative projects that span the design of systems, clinical processes, services, environments, digital interactions, and printed materials.
Experience Design
Guides/Reports
Definition: Visualize human reactions and responses to an interaction between a person and product or service; apply this learning to develop a solution.
Bringing Human-Centered Design to Health Care
Magazine & Journal Articles
In 2015, The University of Vermont Medical Center (UVMMC) became one of the first health systems in the nation to focus on creating exceptional patient experiences using human-centered design. Here are answers to several questions about the health system's new approach to experience design.