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SHSMD Connections Conference

SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us virtually, Nov 3-7, to advance your skills and expertise in a rapidly evolving field.

Registration Fees

Learn about Healthier Together Conference registration rates, including discounts for students and presenters, and find resources to help you attend.

Health Care Marketing, Communications & Strategy Resources

Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Public

Physician Practice Acquisitions: What Drives Them and Implications for Consumers and Payers

Physicians are increasingly choosing to be employed instead of running their own small practices.
Public

3 Tech Partnerships That Could Streamline Health Care

There has been a flurry of activity in technology partnerships designed to streamline administrative processes, advance value-based care models and other tools to improve operations.

Hospital Community Collaborative Calendar

Coaching sessions that HCC enrollees can participate in throughout the year to exchange knowledge and collaborative strategies with peers.
Board Orientation

Health Care Board Orientation

In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.
PMG Members

Generate Data-Driven Insights

Guides/Reports
Data is only valuable if it can deliver insights and better decisions.
PMG Members

Integrate and Co-create

Guides/Reports
Hospitals and health systems are complex and multilayered organizations.
PMG Members

The Right Fit

Magazine & Journal Articles
Several years ago, the Betty Ford Center for chemical dependency and recovery merged with Hazelden, a provider of drug and alcohol addiction treatment, to create the Hazelden Betty Ford Foundation, the largest nonprofit of its kind in the nation. Here is an inside look at some of the key decisions and processes involved in this challenging initiative and eight key takeaways to inform your rebranding efforts.