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Health System-Owned Retail Clinics from Inception to Implementation (Advanced)
Presentation Resource
This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.
JeffConnect: Building a Value-Based Care Business Model through a Telehealth Program
Presentation Resource
Doing More With Less: Maximize Use of Assets, Respond to Market Growth, and Create Competitive Advantage
Presentation Resource
360 Degrees Physician Relationships: Creating an Ecosystem to Foster Connectivity, Physician Engagement, and Grow Referrals
Presentation Resource
Three key strategies include implementing a data-driven physician communication campaign spearheaded by the Chief Physician Executive; encouraging physicians to participate in engagement events where they interact with each other and consumers in a meaningful way; and building a platform to allow for actionable feedback.
On Target: Leveraging a Retail Giant's Locations as the Foundation for Developing an Ambulatory Network
Presentation Resource
Problem: Ambulatory strategy decisions and physician practice acquisitions were reactive in response to internally identified opportunities. The goal for Thomas Jefferson University Hospital was to create a tool to evaluate markets in relation to each other that would inform future decision-making around regional strategy.
New Found Revenue: Developing Signature Services
Presentation Resource
Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.
High Touch, High Tech: Aligning Internal Workflows and Systems for Referral Growth (Advanced)
Presentation Resource
Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.
Leakage or Keepage: Creating Nimble Strategies for Both
Presentation Resource
Learn the difference between leakage and keepage and what strategies are needed to get results.
Becoming One: How a Merger Can Create Opportunities for Growth (Advanced)
Presentation Resource
LaVone Arthur discusses the successes and lessons learned from the Baylor Scott & White Health merger and integration, as well as opportunities creates as a result.
Goin' Country? A Rural Market Penetration Strategy for Tertiary Hospital Business Development
Presentation Resource
The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons learned from an aggressive project timeline; and post-implementation results and ROI.