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Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
SHSMD Member Meet Up: Getting Creative with Recruitment
Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Getting Creative with Recruitment”.
SHSMD Member Meet Up: What Keeps You Up at Night? | Recording
SHSMD members joined their peers across the country to discuss key topics and issues, and solve problems together. The topic of SHSMD’s inaugural Member Meet-up was “What Keeps You Up at Night?" View the full recording here.
Certificate Course: Social Media Strategies in Health Care
Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.
SHSMD Connections 2025 Virtual Conference
SHSMD Connections 2025 virtual conference is November 3-7, 2025.
Leveraging AI in Health Care Marketing and Communication
Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.
SHSMD Credential & Certificate Courses
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
Social Media Toolkit: Health Care Strategy & Market Development Week
Celebrate Health Care Strategy & Market Development Week on social media!