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Updates and Resources on Novel Coronavirus (COVID-19)
Resources
As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus is spreading in communities.
AHA Offers Media Relations Tips for Hospitals on COVID-19
Recommended action steps to pave the way for effective relationships with the media as we respond to the COVID-19 crisis.
More Than a Press Release: Using Original Research to Add Value to the Conversation
Presentation Resource
We will share how marketing and communications offices can use original research to help gather insights into clinical marketing efforts, internal culture change, and earn local and national media.
The New Health Care Content: Where Earned Media and Social Media Intersect
Presentation Resource
Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns.
We're Not Pawns: How to Protect Your Organization's Reputation During Intense Payer Negotiations
Presentation Resource
This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focus on digital responsiveness to prepare a unified message to be used for concerned patients, providers, and insurance brokers while active negotiations continued.
Uncovering Hidden Gems
Magazine & Journal Articles
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
Role of the Communicator in Crises: Dissecting Tactics, Strategies, and Actions in Managing a Crisis
Presentation Resource
This session will feature case studies and best practices to illustrate what it takes to manage and control a crisis. Also, participants will learn the "seven golden rules"of managing crisis communication and effective crisis media relations tactics.
How to Wow the C-Suite with Effective Media Strategies That Boost ROI (Advanced)
Presentation Resource
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.
Behind the Scenes: The Benefits of Immersion for Journalists, Board Members, and Government Leaders
Presentation Resource
This session highlights the experiences of a Gannett News Organization reporter who observed Mission Health from the board room to the operating room, filing a series of reports that ran over four consecutive weeks in spring 2015.