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Orientation to Health Care 2025 ON DEMAND
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14 in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.
SHSMD Member Meet Up: Building Public Trust and Confidence
Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Building Public Trust and Confidence”
Public Relations and Communications in Health Care Settings
Updated with new trends, strategies and case studies, this SHSMD credential series features expert faculty who will share key trends impacting communication professionals, identify and develop new skillsets and guide you through a cumulative and collaborative activity that will result in an actionable plan to help you solve current and emerging challenges.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities.
Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
SHSMD Credential & Certificate Courses
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
Foundations to Public Relations and Communications in Health Care Settings
Courses
Order on-demand access for SHSMD series on health care communications trends, strategies, and case studies. Develop strategic communication skills and tackle real-world challenges with expert faculty guidance.
Building a Successful PR Strategy to Support a Brand Transformation
Webinars
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.