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Bridging Worlds: The Future Role of the Healthcare Strategist - Implications
Be Nimble to Exceed the Rate of Change - Healthcare strategists need to evolve as fast as the external environment.
AHA Offers Media Relations Tips for Hospitals on COVID-19
Recommended action steps to pave the way for effective relationships with the media as we respond to the COVID-19 crisis.
Novel Coronavirus (COVID-19) | Crisis Communications
Resource
Crisis Communications for Hospitals and Health Systems: A SHSMD Resource Dige
Social Media Strategies for Health Care Recruitment
[HR Pulse Article] By Rollis Fontenot III
When thinking about social media strategies, it’s important to examine the intent of the strategy. What is the main purpose? The strategy for employee recruitment at a health care organization will look much different than a strategy with the purpose of employee engagement. This article focuses on the recruitment of health care professionals, including both clinical and nonclinical applicants, and discusses the first of three key areas of social media strategy
Lights, Camera, Action! Going Live with Facebook
Magazine & Journal Articles
Virtually every health system uses Facebook to promote its brand. But how many have gone live on the largest social media platform in the world? Cynthia Schmidt, marketing chief at Virginia Commonwealth University (VCU) Health in Richmond, and Keith Kaufelt, VCU social media specialist, say doing so can transform the conversation with your community.
Reinventing Community Relations as a Corporate Reputation Strategy
Magazine & Journal Articles
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded, got pushed to secondary priority status and then to the bottom of that "nice to do if we had time" list.
Share Your Story With the World: How Brand Journalism is Transforming Healthcare Communications
Magazine & Journal Articles
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
Imagine This! A New Generation of Patient Communications
Magazine & Journal Articles
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to the entire healthcare experience for patients and their caregivers—from initial research and preparation, to appointment scheduling, to doctor and hospital visits, to rehabilitation, to post-care follow up.