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Strengthening the Health Care Workforce: Strategies for Now, Near and Far
Hospitals and health systems are committed to supporting the health care workforce today, preparing them for tomorrow and building a pathway for the future. This report, developed under the guidance of the AHA Board of Trustees’ Task Force on Workforce and with input from many members of the AHA, will help hospitals navigate workforce challenges and opportunities, as well as highlight strategies and resources to assist on these pivotal efforts.
2023 Costs of Caring
Hospitals appreciate the support and resources that Congress have provided throughout the COVID-19 pandemic; however, additional support is needed to keep hospitals strong so they can continue to provide care to patients and communities.
2024 Costs of Caring
While recent data suggest that some hospital and health system finances have experienced modest stabilization from historic lows in 2022, the hospital field is still far from where it needs to be to meet the demand for care, invest in new and promising technologies and interventions, and stand ready for the next health care crisis.
Story Brief Template
Plan and pitch stronger health care stories with a structured brief that clarifies goals, audiences, messaging, visuals, and media distribution.
Social Media Editorial Guide
Plan, create, and improve social content with a 9-step editorial workflow that aligns your team, sharpens messaging, and drives measurable engagement.
20 Questions for Health Care Service Line Leaders
A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.
Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships
A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.
Ensuring Service Line Readiness - Key Questions Before You Market
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.
Digital Dream Team Maturity Model
A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.