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#Let'sGetSocial: What is the Risk of Social?

This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.

Health Care Strategy & Market Development Week

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.

SHSMD Connections Bytes On Demand

In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated technologies that prepared the organization for leading through the pandemic, political climate and ever-changing consumer needs.

Strategies for Optimizing Digital Patient Access

Webinars
Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies that can create a better consumer experience while helping improve patient access to quality care.

Health Care Marketing, Communications & Strategy Resources

Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

HIPAA & Privacy Compliance for Health Care Marketers

Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.

HIPAA & Privacy Compliance for Health Care Marketers

Courses
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.

Novant Health improves patient satisfaction and payment experience in 12 months

After implementing Cedar Pay, Novant Health saw a significant rise in patient satisfaction with the billing process with scores now at 90%.

Forget About the Metaverse: Patient Experience IRL is the Immediate Opportunity for Health Care

While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.