Drafting Your Hospital's Social Media Presence to Tell Volunteer's Stories

In this session, hospital volunteer professionals will learn how to develop a collaborative relationship with their hospital's social media manager, including discussions of what kind of content they're looking for. Also, we will discuss the all-important ROI, including how to use it to inform future outreach efforts on social media.

Learning Objectives:

• How to Communicate With Your Hospital's Social Media Marketing Professional
• How to Decide Which Content Can (and Should) Be Shared On Social Media (Including Discussion of HIPAA Considerations)
• How To Measure ROI Effectively.