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Philanthropy Articles
A collection of articles and toolkits from the AHA Trustee Services on philanthropy.
Philanthropy and Strategic Direction
Trustee Articles
Executives, trustees and physicians should be the leading advocates of philanthropy.
Regionalization and Systemization in Philanthropy
Trustee Articles
The health care field is changing. Hospitals are partnering with other health care providers and experimenting with new ways to create centers for excellence, as well as better integrate care within the community. By finding non-traditional ways to move care into communities, hospitals become more accountable and patients can experience improved wellness, expanded services and access to even better quality care. These activities can also involve mergers and acquisitions. These changes can affect areas of the organization responsible for advancing philanthropy.
Increase the Financial Impact of Philanthropy
Trustee Articles
The strategic use of organizational dollars has become a regular topic around the governing board table. However, within this conversation, one potential source of revenue is often overlooked or utilized in a less strategic manner: charitable giving.
Why Hospitals Should Launch a Fundraising Campaign Now
Philanthropy can serve as the catalyst for hospital and health systems’ transformation.
Philanthropy's Ability to Advance Population Health
Trustee Articles
While more than 90% of hospitals agree or strongly agree population health is aligned with their mission, only 19% of health care leaders strongly agree they possess the financial resources available to support population health.