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Bringing Population Health to Life: Strategies for Marketing (and Health Improvement) Success
Presentation Resource
A panel of experts from around the country will share their experiences and best practices in operationalizing population for their health care systems. Attendees will also receive a model for population health planning—a practical guide that can be implemented immediately in any type of organization.
Life After Relaunch: Renewing Your Website Strategy for Digital Customer Engagement
Presentation Resource
Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
Bringing Financial Wellness into the Conversation
Presentation Resource
Learn how Metro Health was challenged by its board of directors to demonstrate commitment to both the financial and physical well-being of patients.
Bridging Worlds as a Model for Building and Advancing Integrated Strategy Teams
Presentation Resource
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.
Bridging New Paths: Competencies Needed for Transformational Healthcare Strategists
Presentation Resource
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.
Leveraging CRM Data and Health Risk Assessments to Drive Mammography Screenings, Compliance and Downstream ROI
Presentation Resource
Breaking Through: Leading Approaches From the Field to Scaling and Sustaining Innovation and Improvement
Presentation Resource
Case studies will be discussed demonstrating how hospitals are using approaches such as human-centered design, adaptive leadership and new partnerships based on social impact, to accelerate, sustain and/or scale innovation and improvement in areas ranging from clinician burnout to safety.
Breaking Down the New Healthcare Digital Strategy Department
Presentation Resource
In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.
Bigger, Better, or Both? Building a Brand-in-Demand Through Mergers and Strategic Partnerships
Presentation Resource
Health systems are increasingly expanding their reach into new geographies through partnerships of all sizes in order to serve new communities and deliver the full care continuum. Learn valuable lessons for branding and marketing success in health care’s merger-heavy market.