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5 Results Found
Reengineering Marketing for the New Healthcare World (Advanced)
Presentation Resource
Learn about Vanderbilt University Medical Center's new approach to marketing.
Evolution or Revolution: Your MarCom Department Must Change
Presentation Resource
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate destination. Presenters will also share lessons learned: the good, the bad, and the ugly.
How to Wow the C-Suite with Effective Media Strategies That Boost ROI (Advanced)
Presentation Resource
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.
Designing for the Healthcare Consumer Landscape: New Models and Tools (Advanced)
Presentation Resource
Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.
Marketing Prioritization Alignment and Dashboard Reporting (Advanced)
Presentation Resource
In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.