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22 Results Found
No CRM? Here's How to Prove Marketing Impact
Presentation Resource
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.
Bridging Worlds as a Model for Building and Advancing Integrated Strategy Teams
Presentation Resource
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.
Bridging New Paths: Competencies Needed for Transformational Healthcare Strategists
Presentation Resource
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.
A Leadership Model to Advance the Future of Physician Relations (Advanced)
Presentation Resource
This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical examples and demonstrated results. Attendees will see how reports can motivate everyone. The session will end with a list of 10 must-haves to assure program leaders are nimble and ready to address their role in the present environment and in the future.
Transforming Marketing into an ROI Revenue Driver
Presentation Resource
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.
A Tale of Three Cities: A Panel Discussion from Three Rural Hospitals
Presentation Resource
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems within driving distance. Listen to the three case studies of each hospital, presented by the marketing professionals whose clear knowledge of their community, matched with innovative ideas, led to strong marketing ROIs.
Transform Marketing Into an ROI Revenue Driver
Magazine & Journal Articles
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but rather an asset that can contribute to the organizational bottom line. But how? Read more about one healthcare organization's journey to measuring marketing performance.
Enabling Virtual Health Across the Enterprise: An AMC's Perspective
Presentation Resource
This session will assess University of Michigan Health System’s approach to implementing virtual health, and present an evaluation framework and business case for a range of virtual health initiatives.
Marketing Metrics That Matter: How Lehigh Valley Health Network Demonstrates Marketing's Revenue Contribution
Presentation Resource
Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion rates, marketing's impact on payor mix, marketing ROI, and revenue contribution.
Marketing Perception Dashboard: From Data to Dashboard
Presentation Resource
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that would best provide insights into Mercy Health's rebranding initiative.