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Not My Hospital — How to Win at Rebranding Against Resistance
Presentation Resource
Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges, and how each one emerged as a strong, dynamic, and successful brand.
Not Just Another Ribbon Cutting: Turning Opening Events into Strategic Messaging
Presentation Resource
When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event as a tent pole to elevate the hospital’s brand, showcase services, spotlight providers and highlight community commitment.
New Found Revenue: Developing Signature Services
Presentation Resource
Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.
Bigger, Better, or Both? Building a Brand-in-Demand Through Mergers and Strategic Partnerships
Presentation Resource
Health systems are increasingly expanding their reach into new geographies through partnerships of all sizes in order to serve new communities and deliver the full care continuum. Learn valuable lessons for branding and marketing success in health care’s merger-heavy market.
A Giant Transformation: The Fits, Starts, and Successes of the Northwell Health Rebrand (Advanced)
Presentation Resource
Learn about Northwell Health's large transformation and rebranding in 2016.
Share Your Story With the World: How Brand Journalism is Transforming Healthcare Communications
Magazine & Journal Articles
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
From Hospital Employee to Brand Ambassador
Magazine & Journal Articles
In today's environment of limited hospital resources, it's critical to make meaningful and cost effective connections with those we serve.
Driving Thought Leadership for the Nation's Largest Nonprofit Health System
Presentation Resource
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.
Listen to Me! I'm Your Digital Customer!
Presentation Resource
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.
What Google and Amazon Are Teaching Health Care Marketers About Website Redesigns
Presentation Resource
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.