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Health Care Marketing Plans That Work
Book
A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.
The Marketing Laboratory: Achieving Marketing Success Through Experimentation, Iteration, and Insight
Presentation Resource
This session will provide an inside view of the Penn Medicine marketing laboratory. We'll explore case studies and highlight key findings that demonstrate the benefit of taking a scientific approach to marketing.