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Health Care Marketing Plans, Communications and Market Research

Courses

Jan 19, 2022

This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

Sustainability Tools and Resources

Jun 19, 2019

Find additional resources that will help you reduce energy use and get the most out of the Energy to Care program.

Sustained Performance Award

Oct 19, 2021

The Energy to Care Sustained Performance Award celebrates facilities accomplishing sustainability goals in their health care organizations to support healthy, equitable and resilient environments and communities maintained over time.

Strategic Marketplace Initiative (SMI) Resources for Supply Chain

Toolkits/Methodology

Oct 20, 2015

The Strategic Marketplace Initiative (SMI) is a consortium of healthcare supply chain executives united to re-engineer and advance t

Benchmarking for Health Care MarCom

Jul 1, 2022

Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.

Energy Conservation Measures (ECMs)

Mar 11, 2020

Save energy and money with energy conservation methods from ASHE's Energy to Care program.

How Data-Driven Insights Are Transforming Healthcare Marketing Strategies

Presentation Resource

Oct 11, 2015

Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big data and patient analytics to understand who its patients are, measure the effectiveness of marketing campaigns for each clinic, and allocate budget resources based on past performance and future potential.

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