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Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
SHSMD Webinar | Developing Provider “Scorecards” for Patient Leakage Measurement
In this webinar, we'll review how to utilize these data elements to build provider-level “scorecards” to help identify the most immediate opportunities for incremental patient retention and revenue growth within the health system.
SHSMD Credential Programs for Health Care Professionals
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
UDI: A How-To Guide for Implementation with Your Organization
On-Demand Educational Webinars
This session explains the benefits of implementing the UDI such as immediate device status updates through collaboration with manufacturers and suppliers, increased patient care satisfaction, and how the data you collect can turn your analytics into strategic and critical business decisions. Learn the step by step process that FMOLHS used to implement UDI.
Value Analysis Best Practices: A Panel Discussion
On-Demand Educational Webinars
A panel of three leading experts in the value analysis field candidly share information regarding the state of value analysis when they entered the field, their experiences during the evolution of value analysis to its current state in their respective organizations, and their thoughts on the future state of value analysis as well as lessons learned along the way.
The UDI Rule: Are You Ready?
On-Demand Educational Webinars
Hospitals need a tool to leverage the use of UDI within their health care organizations to empower the Cost, Quality, Outcomes Movement. This webinar explains the many benefits the UDI system can bring both to a hospital’s bottom line and to patients. With proper tools implemented by healthcare providers, UDI will help to lower cost and increase quality, thereby improving patient outcomes.
The Value Cycle
On-Demand Educational Webinars
In order to compare baseline costs to savings and determine areas of compliance risk, supply chain professionals need to work closely with their revenue cycle colleagues maintaining the chargemaster. This webinar explores how supply data elements in your item master and chargemaster play a role in negotiating payments, in disbursing across the continuum of care, and in assessing variations in clinical practice.
Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study | Recording
Webinar Recordings
Presenters will give an overview of Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study — the latest edition of SHSMD's popular survey report. This newly released report is based on a 2014 study of SHSMD and American Association of Physician Liaison members.
Demand Planning: Minimizing Risk in Procuring Med/Surg. Supplies
Join manufacturers, distributors and providers as we consider what demand planning looks like in an uncertain world.