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Beyond Crisis: Learning from the Ebola Panic to Better Reach, Teach, and Reassure Employees and the Public
Presentation Resource
The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.
Communication Strategies for Public Health Emergencies
Boost health care organizations’ communication in crises with tips, practical strategies and field examples for staff, patients, and the community.
30 Ideas in 30 Minutes: Crisis Tips from the Headlines
Presentation Resource
This resource showcases stories " and lessons learned " by a panel of hospital communicators from some of the most tragic headlines, including the Boston Marathon bombing, the San Bernardino shootings, and the Virginia on-air shootings.
Novel Coronavirus (COVID-19) | Crisis Communications
Resource
Crisis Communications for Hospitals and Health Systems: A SHSMD Resource Dige
Ditching the Silos: Developing a Crisis Communication Plan that Works Across a Health Care System
Presentation Resource
This session will cover how OSF HealthCare took 70 MarCom members across 13 facilities and developed a crisis communication plan for all.
Making the Most of Social Media: Managing Crisis and Improving Outreach
Presentation Resource
Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis, even when the trolls come calling.
Are You Prepared for a PR Crisis?
Magazine & Journal Articles
When a crisis occurs in your community, how should your hospital or health system's public relations/communications team respond? Whether an incident is local in nature or has national or international implications, it is vital for hospitals to have a crisis plan in place that will ensure effective communications to all key internal and external audiences, and stakeholders — and protect the hospital's reputation.
Role of the Communicator in Crises: Dissecting Tactics, Strategies, and Actions in Managing a Crisis
Presentation Resource
This session will feature case studies and best practices to illustrate what it takes to manage and control a crisis. Also, participants will learn the "seven golden rules"of managing crisis communication and effective crisis media relations tactics.