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2024 Calendar of Health Observances & Recognition Days; Health Awareness Months 2024

This calendar is designed to help you plan your 2024 community health events, internal and external communications, social media campaigns and more.

The New Health Care Content: Where Earned Media and Social Media Intersect

Magazine & Journal Articles
More than ever before, health care communicators need to have a content strategy that directly contributes to bottom line business results. Orlando Health is doing just that and reaping the benefits of increased exposure by positioning itself as a trusted health care system with compassion.

Media Content Relationships that Produce Remarkable Results

Presentation Resource

Let’s Talk About It | Using Insight Driven Empathy to Drive Behavior Change

Bringing Esperanza (hope) to Communities Disproportionately Affected by COVID-19

How to Turn Your Existing Crisis Communication Plan Into a Living, Helpful, Easy-to-use Document

Connecting Nurses to Their Most Important Audiences... Nurses

How to be the Queen Bey of Engaging Internal Communications

 

Good to Go: How Community Partnerships Helped Nashville Businesses Navigate the Pandemic

 

Reinventing Community Relations as a Corporate Reputation Strategy

Magazine & Journal Articles
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded, got pushed to secondary priority status and then to the bottom of that "nice to do if we had time" list.