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In the Shadow of Giants: Transforming the Brand of Cleveland's Other Hospital
Presentation Resource
In this session, MetroHealth System in Cleveland will share how to transform your image through solid research, and how to establish a strong brand platform that will set the stage to change perceptions.
Renovating an Internal Communications Infrastructure to Enhance Employee Engagement: Data-Based Design Drives Dramatic Results (Advanced)
Presentation Resource
Learn how UTMB created a new internal communications initiative for "two-way" communication, focusing on feeding content to managers for regular communications sessions with employees in all work areas.
Internal Communications: Simple, Nimble, and Effective
Presentation Resource
How does an academic medical practice communicate to 1,300 employees in more than 40 locations? Communication is driven by employee involvement with the goal of helping them become ambassadors of the brand. The message to employees is simple: "Whether you know it or not, you are an ambassador for our practice."
Connected for the Cure: How Susan G. Komen Uses Virtual Reality to Save Real Lives
Presentation Resource
Find out how Susan G. Komen Greater Kansas City developed a unique and emotionally charged virtual reality experience that puts users into the avatar of a real-life breast cancer survivor. Discover how interactive healthcare educational technology can be leveraged to impact target audiences with actionable messaging and possibly save lives at the same time.
Support SEO with a Cohesive Patient Journey
Presentation Resource
Attendees will hear how Olmsted Medical Center invested in content and search engine optimization (SEO) to increase the visibility of its women's services among health consumers.
How to Win in the Consumerization of Healthcare with Customer Intelligence
Presentation Resource
Hear how Aurora Healthcare and insurance company Horizon Healthcare Services turned to their secure, online communities of thousands of members to gain feedback and insight that has helped drive successful organizational decisions. You will also learn how leading organizations survive and thrive in today's consumer-led world of healthcare.
Persuasion
Guides/Reports
Definition: Develop techniques to market and encourage adoption of new ideas or products based on understanding of human psychology and consumer behavior.
Circle of Life honoree handles palliative challenges on Southern border
University Health System in San Antonio, Texas, serves a complex patient population on the U.S.-Mexico border, which includes complex palliative and end-of-life care. As a 2019 Circle of Life Award honoree, UHS manages to serve immigrant populations by targeting specific needs.
Communicating During Times of Transition (Advanced)
Presentation Resource
Drawing on the work of "Managing Transitions" by author William Bridges, this workshop will explain the process, provide practical tools, and give real-world examples of successful implementation.
The Newest Megatrend in Healthcare: Performance Transparency Using Big Data
Presentation Resource
In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential gains in efficiency, cost, and outcomes.