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From Hospital Employee to Brand Ambassador
Magazine & Journal Articles
In today's environment of limited hospital resources, it's critical to make meaningful and cost effective connections with those we serve.
Driving Thought Leadership for the Nation's Largest Nonprofit Health System
Presentation Resource
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.
Know Me.
Presentation Resource
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Ditching the Silos: Developing a Crisis Communication Plan that Works Across a Health Care System
Presentation Resource
This session will cover how OSF HealthCare took 70 MarCom members across 13 facilities and developed a crisis communication plan for all.
More Than a Press Release: Using Original Research to Add Value to the Conversation
Presentation Resource
We will share how marketing and communications offices can use original research to help gather insights into clinical marketing efforts, internal culture change, and earn local and national media.
When Employee Engagement Is Essential: The Managers Matter Most!
Presentation Resource
That research also found that managers need significant help to succeed as “key communicators” — the kind of help that systems like University Health System are providing in innovative ways that deliver results: significant improvement in employee engagement levels.
Listen to Me! I'm Your Digital Customer!
Presentation Resource
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.
The New Health Care Content: Where Earned Media and Social Media Intersect
Presentation Resource
Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns.
Teaching Social: Why Understanding Social Media's Usage and Impact Is Important for Every Employee
Presentation Resource
This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.
Trust, Transparency, and Choice: Helping Future Health Care Consumers Through Digital Engagement
Presentation Resource
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.