Search Results

The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.

Filter your results:

Types

Topics

116 Results Found

Using Big Data to Grow New Services

Magazine & Journal Articles
How can a health system develop optimal new wellness programs tailored specifically to its unique market? That's the challenge Fairview Health Services, headquartered in Minneapolis, Minnesota, faced in 2015 as part of its strategy to develop new services that would meet the needs of the community, generate new sources of revenue in a retail delivery model, and extend its presence in Minnesota and the upper Midwest.

Demystifying CRM: Tips for Embarking on a Customer Relationship Management Journey

Magazine & Journal Articles
Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be jumping on the CRM bandwagon. And for every hospital or health system that doesn't have CRM, there seems to be another that underutilizes its existing CRM echnology. In an increasingly complex world of digital marketing channels, propensity modeling, and targeted analytics, a back-to-basics approach to CRM will help most organizations make sense of this ambiguous acronym.

Virtual Visits: Are Consumers Buying into Healthcare Delivered Through a Mobile Device?

Presentation Resource
This case study will examine a year of data and include reports on internal marketing efforts to Reid Health's 2500 employees, as well as external marketing efforts within Reid's designated service area and beyond, by targeting prospects throughout Indiana and Ohio.

Using a Chatbot to Communicate with Patients Between Visits: Why and How to Do It

Presentation Resource
Most people see a doctor about twice per year. The rest of the year, they make decisions every day that impact their health. Checking in between encounters has traditionally been a function of case managers dealing with high-risk patients; there aren't enough to reach out to the rest of the population. Automated chatbot conversations allow check-ins with all people in a community, gather health data, and provide information, all with a "cool" interface and phenomenal engagement.

Changing the Approach to Cancer Treatment Decisions: An Interactive Tool Delivers a Patient-Chosen Plan

Presentation Resource
After a diagnosis of breast cancer, individuals are faced with several life-changing decisions about how to navigate treatment decisions, which are best made by an engaged and well-informed patient. Using proprietary software designed to collect patient inputs via a mobile device and marry those inputs with tiered decision-making algorithms, the Mayo Clinic breast cancer decision-support tool is changing the way breast cancer patients — and their providers — approach treatment.

Virtual Health, Retail Visits, and Other 2.0 Strategies in a World of Disruptive Innovations

Magazine & Journal Articles
Imagine a world where your smart phone — and a nurse connected to it — can determine the level of care you need for a health concern before ever leaving the house. Or envision an urgent care visit where, upon your arrival, you are registered in the time it takes to walk to the exam room and are out the door in less than an hour.

Hospitals and Health Systems Find Ways to Serve Patients on Demand

Magazine & Journal Articles
Extended hours and same-day appointments are fine, but not nearly enough to give today's consumers the convenience and access they desire.

Using Telehealth to Advance Value-Based Care

Magazine & Journal Articles
In response to consumer demands for simple, affordable service, Jefferson Health—a health system in the Philadelphia region that includes 14 hospitals—is building a value-based care business model through a robust telehealth program that spans the care continuum from specialty consults and virtual rounds, to post-discharge management and urgent care visits. Learn more about the JeffConnect program in this article.

Alexa, What's an Innovative New Way to Engage Patients and Consumers?

Magazine & Journal Articles
Voice assistants are one of the latest trends reshaping the patient and consumer technology landscape. According to a Pew Research study, nearly half of Americans use voice assistants. This article discusses the growing demand for voice assistants and the programs health care organizations are developing for patient- and consumer-engagement.

Python What? The Strategist as Data Geek

Presentation Resource
This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help make better decisions.