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5 Secrets to Hospital Podcasting

This webinar will address the pressing challenges health care marketers face in effectively promoting their services in today's competitive landscape.

Grow Up! How to Increase the Maturity of Your Content Strategy and Prove ROI

Does your content strategy remind you of your teenage years—awkward, confused and running a mile a minute?

Content that Connects: The Power of Video Storytelling

Magazine & Journal Articles
Brooks Rehabilitation leverages video to share compelling patient experiences. Anyone who works in our field could tell you a touching tale of compassion or relate an inspiring story of recovery against all odds. This is what is unique about healthcare. Powerful stories are happening every day. So how do we effectively tell compelling stories that connect us with our audiences? How do we create content that engages by unlocking emotion?

You Are What You Post

Magazine & Journal Articles
The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and drive online traffic. When consumers visit your Facebook page or website, is what they see and read representative of the experience they have in your hospital or clinic?

Designing the Future of Health Care Consumerism: The Role, Relevance and Revelation of Patient Cohorts

Magazine & Journal Articles
Navicent Health identified four key objectives that would guide its strategy to become the health system of choice for consumers. One of these is "Engaging consumers in meaningful ways" with a focus on understanding Navicent Health's various types of patient cohorts and what motivates them when seeking health care. This article details their approach to patient journey mapping.

A Dynamic Digital Communications Hub for a Changing Health Care Market

Magazine & Journal Articles
How do marketers at one of the world's most advanced medical laboratories improve upon the services they provide to customers around the globe? Mayo Medical Laboratories developed a digital communications hub called Insights after customers and internal stakeholders alike were voicing concerns about the functionality and usefulness of the MML website.