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Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
A Hospital Leadership Guide to Digital & Social Media Engagement
Guides/Reports
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.
Creating the Digital Experience Health Care Consumers Crave: Marketing Moves Center Stage
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
Unlocking the Value of Health Care Advertising
This summary report discusses the need for continual change in health care advertising, how to consistently capture useful data, and how to commit to patient-centric approaches.
Finding the ROI in Patient Engagement Programs
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience. Health care executives who have led successful transformation.