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Webinar: Improving Diagnostic Safety by Engaging Patients and Families
Explore simple strategies for improving diagnostic safety through partnering with patients and their families.
Webinar: Reimagining the Continuum of Risk: Why Early Resolution Is the Answer
In this panel discussion, top health care risk management and technology leaders discuss how early resolution approaches, like CRPs, can positively reshape and redefine your organization's approach to risk.
Can We Talk? Communication Gaps Cause Patient Harm
Learn more about the significance and impact communication issues have in health care, as well as strategies to prevent and remedy those problems before they become malpractice cases.
Social Media Toolkit: Health Care Strategy & Market Development Week
Celebrate Health Care Strategy & Market Development Week on social media!
How Health Care Providers Can Lead the Empowered Patient Recording
Webinar Recordings
The age of consumer empowerment has arrived in the health care industry. Medical patients are now acting like informed customers, using digital to get what they want when they want it -- a phenomenon known as "the Uber effect." Medical providers have a strong opportunity to respond to the empowered patient by forming a more collaborative, intimate relationship built on location marketing.
Where Marketing Campaigns Go to Die (in 4 seconds): What Every Marketer Must Know About Their Customers’ First Contact
Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go running to the competition. Presenters Bob Kobek, President Mobius Vendor Partners and Kristin Baird, CEO Baird Group will share the most recent data on consumer expectations and define which elements of the first encounter present the greatest opportunities. You’ll see data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.
Profiles in Excellence: Northside Hospital
In this series, we will highlight facilities that have won the Environmental Services Department of the Year award in recent years. As standouts in the EVS field, these thought leaders will discuss operational strategies and actions that have led to success within their respective facilities. The first facility featured is Northside Hospital.
SHSMD Member Meet Up: Defining and Prioritizing DEI Strategy & Communications Plans
Discuss how to address diversity, equity, and inclusion in your organization’s strategy and communications plans.