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Maturing a Physician Relations Program: The Role of Senior Leaders and Managers

Presentation Resource
Learn how CHRISTUS Health is evolving its program to the next level through driving action, producing results, and being nimble, as well as how CHRISTUS is involving senior leaders and executives in order to progress the program and create better alignment, engagement, and activation.

The Naked CEO: Surveys Say CEOs Are Not Impressed with Marketing. Let's Ask "Why?"

Presentation Resource
Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about expectations, assumptions, and coming changes.

Beyond Crisis: Learning from the Ebola Panic to Better Reach, Teach, and Reassure Employees and the Public

Presentation Resource
The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.