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SHSMD Member Meet Up: Building Public Trust and Confidence
Join us for SHSMD’s next “Member Meet Up”. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “Building Public Trust and Confidence”
Certificate Course: Social Media Strategies in Health Care
Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.
Out-of-Network & In Control: One Rural Hospital’s Medicare Advantage Communication Exit Strategy
Learn how Brookings Health carefully announced to their community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans.
Webinar: Reimagining the Continuum of Risk: Why Early Resolution Is the Answer
In this panel discussion, top health care risk management and technology leaders discuss how early resolution approaches, like CRPs, can positively reshape and redefine your organization's approach to risk.
Webinar: Another Training that Didn’t Stick! Why We Fail at Interpersonal Communication Training
Discover what to consider when striving to improve communication processes among staff as well as between patients/families and the health care team.
How to Boost Your Brand Using Audio & Video Podcasts
This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!
SHSMD Webinar | Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.
Stop Writing Blog Content. Start Filming It Instead.
Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.
Building a Successful PR Strategy to Support a Brand Transformation
Webinars
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
How to Create a Culture of Excellence with Reputation Management and Transparency
Webinars
In today's competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization.