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The AHA, together with behavioral health and language experts from member hospitals and partner organizations, will release a series of downloadable posters to help your employees adopt patient-centered, respectful language.

Finding Sticky Calls to Action "CTAs" for Sensitive Conditions

Presentation Resource

Apr 8, 2018

It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!

Improving Consumer Experience: Lessons from Other Industries (Advanced)

Presentation Resource

Sep 12, 2016

Learn the latest forces catalyzing healthcare consumerism, best practices for developing consumer insights, strategies utilized by companies such as Best Buy, Crayola, and Walgreens, and how such techniques apply to healthcare.

JeffConnect: Building a Value-Based Care Business Model through a Telehealth Program

Presentation Resource

Sep 24, 2017

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Virtua Health Enterprise Care Logistics Command Center | 2025 Spring Symposium Presentation

Understanding the Hospital Command Center as a Competitive Advantage | 2025 Spring Symposium Presentation

From Vision to Reality: Executing a Centralized Approach to Patient Flow | 2025 Spring Symposium Presentation

Reducing Length of Stay and Readmissions with Care Paths | 2025 Spring Symposium Presentation

The ROI of Right-Sizing: Building the Business Case for Transfer Center Growth | 2025 Spring Symposium Presentation

Transformation of Operational Efficiency at Cooperman Barnabas Medical Center | 2025 Spring Symposium Presentation

People Matter, Words Matter

Finding Sticky Calls to Action "CTAs" for Sensitive Conditions

Improving Consumer Experience: Lessons from Other Industries (Advanced)

JeffConnect: Building a Value-Based Care Business Model through a Telehealth Program