Search Results
The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.
Filter your results:
Types
Topics
648 Results Found
An Approach to Board Engagement for Strategic Planning
Presentation Resource
A successful approach to board engagement included a series of learning and listening sessions over several months, allowing board members to gain a basic understanding or choose to deep dive into key topics. These sessions, in lieu of a more traditional board retreat, provided a review of the competitive landscape through the lenses of business metrics and patient outcomes, as well as philanthropy, research funding, and reputation.
Scripps Health's Approach to Patient Storytelling: Capturing the Voice of the Patient through Philanthropy
Presentation Resource
From Hospital Employee to Brand Ambassador: Building Bridges Within the Community & Enhancing Your Brand
Presentation Resource
Physician Relations Inside and Out: Launching and Fueling Your Program for the Long Haul
Presentation Resource
Connecting with Consumers Through Storytelling
Magazine & Journal Articles
A well told story can be a powerful marketing tool, especially in healthcare. One patient's experience can impact a prospective patient's thinking, actions, and behaviors, enabling them to explore potential healthcare decisions through a highly personal lens. This article explores the success of a campaign that El Camino Hospital implemented to share patient narratives.
From Hospital Employee to Brand Ambassador
Magazine & Journal Articles
In today's environment of limited hospital resources, it's critical to make meaningful and cost effective connections with those we serve.