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SHSMD 2025 Member Meet Up | Where Marketing Meets Operations: How to Leverage Automation & Analytics in Care Delivery

Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.

Hospital Stories

Explore stories of hospitals going above and beyond to care for their patients and communities throughout America. Search by location using state, category, or hospital name in the interactive map, or sort stories by category using the filter.

AHA Center for Health Innovation’s Market Scan | Center

Stay informed on health care innovation and healthcare disruptors. Subscribe for free to get insights and analysis.

Telling the Hospital Story: Media Resources

Explore videos, podcasts, and digital resources highlighting the stories of hospitals going above and beyond to care for their patients and communities throughout America.
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New program at Texas Health Harris Methodist Alliance supports laboring mothers throughout delivery

When Crystal arrived at Texas Health Harris Methodist Hospital Alliance to deliver her third child, she was met with a new approach to childbirth that immediately put her at ease.

SHSMD Webinar | Is It Time to Diversify? A Data-Driven Approach to Media Expansion & Investments

In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true incremental impact and marginal performance.

Recalibrating ‘Systemness’ in a New Technology Era of Health Care

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UVA Health aims to reduce carbon footprint with paper pill bottles

At UVA Health, the iconic orange plastic pill bottle is getting a makeover. Some prescriptions are now being filled in a new, recyclable paper bottle.

2025 Environmental Scan

The 2024 AHA Environmental Scan details data and trends that have implications for the health care field for the coming year and beyond. The Scan will help your staff, leadership and board strategize and plan for the future.
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Innovative Solutions and Strategic Insights Take Center Stage at the 2025 AHA Leadership Summit

The 2025 AHA Leadership Summit will take place July 20-22 at the Music City Center in Nashville, Tenn.