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When Facing an Unforeseeable Future, Culture Is a Strategic Imperative
Tri-County Health Care in Wadena, Minn., experienced a cultural transformation over the past two years that significantly improved employee engagement, patient satisfaction, quality and safety, and other key operating parameters. What its leaders could not have predicted, however, was how this work also would make both the organization and hospital team members more resilient during the COVID-19 crisis and economic fallout that ensued.
SHSMD Connections 2025
SHSMD Connections 2025 is coming to Dallas, TX! Join us October 12-14, 2025, for the premier event in health care marketing strategy.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14, in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
SHSMD Credential & Certificate Courses
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work, presentations, and additional readings/assignments as assigned by faculty. Upon successful completion of all requirements, participants will be awarded with a verified SHSMD Credential as a shareable digital credential described below.
Strategic Planning Podcasts
Pamela Knecht, president and CEO of Accord Limited, describes how to create and sustain a board with needed competencies, skills and perspectives.
The New Data Landscape in Health Care: Advanced Analytics for Health Care Strategists
This immersive credential series, led by distinguished faculty, delves into the advanced aspects of data analytics, data visualization, and strategic decision-making for health care strategists.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
Exploring Advanced Data Breach Defense for U.S. Hospitals
Hospitals and health systems prioritize breach prevention and swift containment to ensure uninterrupted care and minimize operational disruptions.
Supply Chain Fundamentals: Introduction to Strategic Planning, Leadership and Compliance
Explore strategies to achieve customer service excellence, the 12 steps of strategic planning and the impact of regulations, recalls and accreditation on supply chain performance.