Disruptive Competitor Profile Template
Boards of trustees need to understand the threats posed by market disruptors and craft specific strategies to ensure continued fulfillment of the missions of their organizations. The template is designed to help a hospital or health system develop profiles of disruptive competitors that are already in its service area (or are anticipated to enter its service area). An interactive MS Word document of this template with fields is available here.
The profiles can include key summary statistics, including foundational statements, maps, financial summaries, and noteworthy programs, accomplishments and partnerships. These can be supplemented with traditional SWOT (strengths, weaknesses, opportunities and threats) analyses, both for the disruptive entities and for the hospital or health system itself. The profiles can serve as background documents for robust board discussion about new competitive threats. They can also serve as homework readings for boards wishing to engage in scenario playing and simulation-based learning.
To learn more about strategy simulations used at Baystate Health, Springfield, Mass., to heighten board awareness of potential future realities, read the full article “Engaging Boards in Disruptive Innovation.”